About Kepra.in: Certified Authentic Pashmina Products Preserving Kashmir’s Pashmina Legacy Since 1962

kepra. in is a luxury brand specialising in handmade pure cashmere shawls, crafted by skilled artisans from Kashmir. The company is dedicated to reviving the art of Pashmina, ensuring ethical practices and aligning with global sustainability goals. Kepra.in is recognised for its sophisticated and refined products, certified by the Government of India, and Department of Handicrafts Jammu & Kashmir and certified by Craft Development Institute Srinagar and serves as a gifting partner for Pashmina to the Government . 

 Preserving Kashmir’s Pashmina Legacy Since 1962

 A Legacy Woven Over Three Generations

 From Ladakh’s Nomads to Kashmir’s Artisans
Founded in 1962 by the Shah family, Kepra.in is a third-generation Pashmina legacy dedicated to preserving Kashmir’s textile heritage. Shahid Shah, our founder, grew up watching his grandfather Late Haji Mohd Amin Shah collaborate with Ladakhi nomadic goat herders to source the finest Cashmere wool, while his father nurtured partnerships with Kashmiri weavers in Srinagar. Today, we bridge these worlds, crafting 100% pure Pashmina shawls that honor centuries-old techniques.

 The Art of Authentic Pashmina
Every Kepra.in shawl begins as raw wool from the Changthangi goats of Ladakh, hand-combed during spring. This ultra-soft undercoat (12–14 microns) is transported to Srinagar, where a community of skilled  artisans washes, spins, and weaves it into luxurious shawls. Women spin the yarn—a tradition passed through generations—while master weavers transform it into heirlooms using Sozni embroidery and Kani weave techniques.

Our Promise: 100% Pure, CDI-Certified Pashmina

 Certifications That Matter
Kepra.in’s shawls are certified by the Craft Development Institute (CDI) and registered with the Jammu & Kashmir Handicraft Department. These certifications ensure:

  • No synthetic blends—only pure Pashmina wool.

  • Ethical wages for Ladakhi herders and Kashmiri artisans.

  • Compliance with eco-friendly, zero-waste practices.

Spotting Genuine Pashmina
We empower buyers with knowledge:

  • Burn Test: Pure Pashmina burns to ash; synthetics melt.

  • Texture Test: Feather-light softness with a fluid drape.

  • Certificates: Every shawl includes a CDI-authenticated label.

H2: Empowering Artisans, Enriching Heritage

 Ethical Practices, Sustainable Livelihoods
Kepra.in works directly with 7,000+ artisans, ensuring:

  • Fair wages—3x higher than market rates.

  • Profit-sharing schemes to uplift communities.

  • Women empowerment through spinning cooperatives.

 

  • Shipping carbon-neutral to 50+ countries.

 Visit Our Physical Store in Srinagar : Where Tradition Meets Trust

Unlike many online-only stores, Kepra.in has a physical presence in Srinagar, Kashmir . This allows customers to experience the beauty of Pashmina shawls firsthand.


Hands-On Luxury

    • Step into our store to touch, feel, and explore the textures of our shawls. Meet the artisans who create these masterpieces and learn about the weaving process.
    • Our physical store offers unmatched transparency, allowing you to verify certifications and ensure authenticity before making a purchase.

Why Choose Kepra.in?

  • 60+ Years of Expertise: Awarded by the J&K Handicraft Department.

  • Transparency: Meet the artisans behind your shawl.

  • Sustainability: Plant-based dyes, recyclable packaging.

Kepra.in’s Design Philosophy: Heritage Reimagined

 Timeless Craft, Modern Elegance
Our designs are rooted in Kashmir’s Sufi-inspired artistry but reimagined for today’s luxury lover. Explore:

  • Classic Jamawar Shawls: Intricate paisleys woven with gold threads.

  • Modern Minimalist Stoles: Undyed, highlighting natural textures.

  • Limited Editions: Rare Kani weave shawls, taking 16 to18 months to craft.

 A Gift of Legacy
Just as Maharajas gifted Pashmina to royalty, a Kepra.in shawl is more than an accessory—it’s a cherished heirloom connecting generations.

 Join Our Journey

 For the Love of Kashmir
“Kashmir is not a place; it’s an art, and its people are artists.” By choosing Kepra.in, you:

  • Preserve 500-year-old weaving traditions.

  • Support nomadic herders and artisan families.

  • Own a piece of history, admired by emperors and modern icons alike.

Explore Our Collections
Shop more than 900 designer handmade Kashmiri Pashmina shawls online or visit our Srinagar store. Every purchase celebrates Kashmir’s soul.

Uplifting Kashmiri Artisans Through Authentic Pashmina by Kepra

 Our Commitment to Traditional Craftsmanship

At Kepra.in, we are committed to uplifting the artisans of Kashmir. Our founder, Shahid Shah, was deeply moved by the struggles of skilled craftsmen who, despite their invaluable contributions to the art of Pashmina weaving, struggle to sustain their livelihoods.

 The Challenge of Counterfeit Pashmina Shawls

One of the key reasons behind these struggles is the proliferation of fake, machine-made shawls being sold online under the names "Kashmiri Shawl" and "Pashmina." These counterfeit products undermine the market for genuine, handwoven Pashmina, devaluing the centuries-old tradition and the quality craftsmanship that Kashmiri artisans bring to each piece.

 Kepra.in – Preserving Heritage and Authenticity

At Kepra.in, we stand apart by offering only authentic GI-certified Pashmina shawls. Each shawl is meticulously handcrafted in Kashmir, ensuring that every product not only reflects timeless heritage and luxury but also supports the artisans who create them. Our commitment to ethical practices and traditional techniques helps preserve Kashmiri culture and provides a fair livelihood for local craftsmen.